In the event you select a distinctive brand name, any competing use that causes consumer confusion may be a violation of our trade name or trademark rights.
You should consult with an attorney early in the process, to choose a business name that is capable of trademark protection so that you can prevent competitors from using similar brad names.
The starting point for any business is its skeleton, or corporate structure.
Operating as a sole proprietorship is strongly discouraged, and some form of corporate entity must be utilized when operating the online dating site.
This author’s Birth Date Verifer.com™ technology or some other form of age verification should be considered to avoid use of the site by children..
The type of corporate entity will vary, depending on a number of factors, including tax considerations, local legal climate, anticipated revenues and asset protection concerns.
In some cases, the owners should consider offshore incorporation, given the potential for reduction of legal liability and tax exposure.
The scope of what might be considered an “unfair” trade practice is broad, indeed, and websites have been a favorite target of FTC enforcement actions.
Information pertaining to such enforcement activity can be found on the FTC’s website Special consideration should be given to “free” products or services, along with any consumer transaction where the user is surprised by some activity or charge.