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Let’s pretend you’re one of the most-known names in the meat industry.
Let’s pretend your number-one selling product is hot dogs.
“This allows us to show that Oscar Mayer Selects is an easy and delicious choice when it comes to breakfast, lunch or dinner.” These are indeed messy and moments, from ad agency Mc Garry Bowen, which executed the campaign.
You might remember their work from a previous Oscar Mayer commercial where dad comes home from work, and seeing that his whole family is buried in technology, grabs a pack of hot dogs, shuts the house’s power off at the circuit breaker, and begins grilling.
You made dad look like a stupid child and you made mom look like a rigid helicopter parent. You can also find his writing on The Good Men Project and The Huffington Post, and HLN.
As Kat Gordon said, “no one wins here.” Oscar Mayer, step one, ditch Mc Garry Bowen.
Step two, take that money and time, and reconnect with your audience: families.
But aside from the scene where he’s denying an early 90’s Mark Wahlberg a date with his daughter, dad is still basically depicted as one of the children. Driving a ride-on lawnmower inside the hardware store?“Yet the 20% Oscar Meyer blew was in the assumption that someone had to be the fall guy: Dad. “What if, instead, they’d expanded on the scene where the teenage daughter catches the parents making out in the minivan,” asked Gordon. Suddenly you can showcase all the things parents have to jointly say no to, all of which are offset by the YES moments of hot dogs for dinner.He’s horny, irresponsible, childish, incompetent and spineless. That’s a direction everyone can get behind.” Oscar Mayer, you listening?After a year and half in the Navy, he was about to receive a baptism of fire. Launched in 1942 in Philadelphia, its top speed was 34 knots.It came loaded with torpedoes, depth charges, four 5-inch guns and anti-aircraft batteries. After the invasion of Sicily, she escorted Royal Navy carriers before returning to New York, where Bishop was transferred to the USS Barker.